Billy Mays is best known for his days on your television screen selling cleaning products like “OXYCLEAN” “Orange Glo” and “KA-BOOM”.

He started as a young man making sales to passersby on the Atlantic City boardwalk.

He perfected the art of the pitching, and became one of the worlds best at it…

One of the things that made him so successful was his knowledge of the most powerful human persuasion technique: The Demonstration.

He was famous for turning down huge TV opportunities on great products because of one simple reason…they couldn’t be easily demonstrated on TV in 60 seconds or less.

That was his Cardinal Rule. No demonstration = No Sale.

So as a rule, whatever it is you are trying to sell, find ways to demonstrate it visually.

This is why I’ve spent so much time and money investing in video. Video is a powerful medium, but not just for the reasons many ‘online business guru’s’ tell you.

They’ll tell you people want to be entertained. That’s true but that’s really not the power of video.

The power of video is in, you guessed it, DEMONSTRATING your product.

There are other obvious benefits, like trust, and credibility, and pre-selling your prospect, however, the demonstration that you can do on video is incredibly powerful.

My uncle and father have a business selling dog runs and dog kennels. Their product is very innovative, and unique.

When they came to me for consulting several years ago to launch the product, we put most of our time and effort into creating a compelling video that would show in the first 30 seconds the benefits of the product.

They’ve gone on to create a multi-million dollar business…and the foundation of it is a visual demonstration using video. (You can see their product at www.k9kennelstore.com)

In the next article I’ll share how to create visual demonstrations even if you have a product or service that is not tangible or visible. Many businesses, professionals, and services fall into this category…and I’ll show you exactly how to do this…next time!